Requirements

Additional Requirements

• Technical Skills
  – SEO/SEM (including technical audits and user-intent analysis)
  – GA4, Tag Manager, and dashboard development
  – Advanced use of Meta & Google marketing APIs
  – Experience with marketing automation platforms and CRM integration
• Analytical & Soft Skills
  – Data-driven decision making and hypothesis formulation
  – Strong presentation and stakeholder communication
  – Critical thinking, adaptability, and creativity
• Proven experience in developing and executing strategic digital marketing plans and managing editorial calendars
• Demonstrable expertise in advanced campaign optimization techniques across paid and organic channels
• Strong analytical skills with proficiency in data analytics and reporting tools
• Experience with marketing automation and CRM integration
• A solid understanding of Conversion Rate Optimization (CRO) principles and practical application

Responsibilities & Context

• Strategic Planning & Calendar Management
  – Develop annual and quarterly digital roadmaps.
  – Coordinate multi-channel content calendars and launch campaigns.
• Advanced Campaign Optimization
  – Manage and optimize Google Ads (Search, Display, YouTube), Meta Ads (Dynamic, Lead Gen), and LinkedIn Ads.
  – Conduct A/B and multivariate testing, frequency control, and event-based tracking.
  – Implement dynamic creative optimization and lifetime value (LTV)-driven targeting.
• Data Analytics & Reporting
  – Configure GA4 with custom event tracking; build dashboards in Data Studio/Looker Studio.
  – Analyze test results, extract insights, and recommend corrective actions.
• Marketing Automation & CRM Integration
  – Design lead scoring and nurturing flows in HubSpot, Mautic, or ActiveCampaign.
  – Integrate with Salesforce or Zoho CRM for segmented email and SMS campaigns.
• Conversion Rate Optimization (CRO)
  – Use heatmaps and form-analytics to optimize landing pages.
  – Run hypothesis-driven experiments to improve user journeys.
• Stakeholder Management & Leadership
  – Facilitate cross-functional collaboration with Sales, Creative, and IT teams.
  – Mentor junior marketing staff and conduct performance reviews.